The Big Ten Conference announced today that it has entered into distribution agreements with CBS, FOX, NBC and NBCUniversal’s Peacock. Breadth of new partners, in addition to Big Ten Network (BTN) and FS1, will put student-athletes in conference soccer, men’s and women’s basketball and Olympic sports on the biggest stage and provide fans with the most exciting matchups in traditional games. -linear over-the-air television and direct-to-consumer streaming. These landmark media rights deals are the most comprehensive in all of college sports and further strengthen the tradition of the Big Ten Conference.
Big Ten Conference football will dominate Saturdays, beginning in the fall of 2023 on the biggest broadcast platforms from morning to night, with FOX at noon ET, CBS at 3:30 pm ET and NBC in prime time. . With the addition of the University of California, Los Angeles (UCLA) and the University of Southern California (USC) in August 2024, the conference, its student-athletes, and member institutions will reach the broadest audience in the country, from coast to coast. coast, including the top three media markets in the country in New York, Los Angeles and Chicago. Media rights deals will begin on July 1, 2023 and run through the 2029-30 season.
“The Big Ten Conference media rights deals are about more than dollars and deals. They are a mechanism to provide stability and maximum exposure to our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” said Big Ten Conference Commissioner Kevin Warren. “We are so grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the highest level and achieve their academic and athletic goals. .”
“The Big Ten has been a valued partner for more than three decades and we are thrilled to expand that relationship by adding Big Ten soccer to our portfolio of featured properties,” said Sean McManus, president of CBS Sports. “The combination of CBS Sports’ proven track record in elevating collegiate conferences to new heights, our standard of excellence, and the strength and reach of Paramount Global’s linear and digital platforms will create a powerful showcase for the Big Ten and its students. -athletes. Together with Kevin Warren and the Big Ten team, we look forward to growing the conference to the highest of levels, reaching the widest audience.”
“We are proud to expand our longstanding association with the Big Ten Conference and further strengthen our position as the conference’s premier rights holder,” said FOX Sports CEO and Executive Producer Eric Shanks. “Commissioner Warren’s leadership and vision have resulted in the growth and recent expansion of the Big Ten Conference market. In an ever-evolving landscape, the Big Ten remains the most storied collegiate athletic conference in the country.”
“We are incredibly excited to partner with Kevin Warren and the Big Ten Conference on this robust sports package,” said Pete Bevacqua, president of NBC Sports. “With big ten saturday night Y Sunday night football headlining every fall weekend in primetime on NBC and Peacock, along with our historic association of Notre Dame Football, NBC Sports will be home to the top NFL and college football games. Additionally, with the rights to a wide range of Big Ten events, Peacock and NBC Sports will be a year-round destination for top college sports.”
“The new rights agreements are an incredible achievement for our entire conference and a true testament to what can be achieved through teamwork,” said Commissioner Warren. “I am incredibly grateful for the collaborative efforts and hard work of our conference staff, specifically Laura Anderson, Anil Gollahalli, Kerry Kenny, and Adam Neuman, our presidents and chancellors, athletic directors, coaches, student-athletes, and our partners at CBS. , NBC. and FOX Sports for solidifying Big Ten’s unprecedented access through transformative media companies for our fans to tune in and follow the Big Ten content they love.”
The new Big Ten Conference media agreements grant the following rights to its partners:
BTN it will maintain its strong position as the home of Big Ten fans as the network will continue to televise a full slate of soccer, basketball and Olympic sports competitions throughout the year.
CBS The initial season in 2023 will include seven games of men’s soccer and basketball action from both the regular season and postseason, along with the final of the Big Ten Women’s Basketball Tournament appearing on CBS for the first time. The semifinals and final of the Big Ten Men’s Basketball Tournament will continue the tradition of airing on CBS, which they have done for 25 years. Every CBS Big Ten football and basketball broadcast will also air on Paramount+, Paramount Global’s direct-to-consumer streaming service.
Beginning in 2024, CBS will televise up to 15 regular-season football games per season, including an annual Black Friday afternoon game. CBS is America’s most-watched network for the past 14 years and the highest-rated college football network.
FOX has renewed its deal to televise men’s soccer and basketball games each season, with the opportunity to air additional sports throughout the year. The Big Ten Conference’s partnership with FOX reached its high point during the 2021-22 year as FOX captured the No. 1 time slot in college football for the first time with its Big Noon Saturday platform that featured 10-14 games involving to a Big Ten team, and a men’s basketball season that ended with the three most-watched games in FS1 history, all featuring Big Ten programs.
NBC will produce 14-16 games on telecast each season as it features college football fans Big Ten Saturday night. Every Big Ten game on the NBC broadcast will also be simulcast on Peacock, NBCUniversal’s direct-to-consumer streaming service. NBC Sports has established the most dominant primetime franchise in television history, as its Sunday night football has been the #1 primetime show for an unprecedented 11 consecutive years, a streak that is currently active.
PeacockNBCUniversal’s direct-to-consumer streaming service will offer exclusive Big Ten football and basketball games each season, as eight regular-season football games will appear on the platform along with up to 47 regular-season men’s basketball games (32 conference and 15 non-conference) and 30 regular season women’s basketball games (20 conference and 10 non-conference).
CBS, FOX and NBC will combine efforts to televise all seven Big Ten football championship games during the period.
CBS: 2024, 2028
FOX: 2023, 2025, 2027, 2029
Big Ten Conference (bigten.org) is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching, and public service. Founded in 1896, the Big Ten Conference has upheld a comprehensive set of shared policies and practices that enforce academics first in the lives of students who compete in intercollegiate athletics and emphasize the values of integrity, fairness, and competitiveness. The broad-based programs of the 14 Big Ten Conference institutions will provide more than $200 million in direct financial support to more than 9,800 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013.