New Apple exclusive reveals lower-than-expected iPhone 14 price

05/08 Update below. This post was originally published on August 03

Apple leaks have always agreed on one thing: iPhone 14 models are more and more expensive. That is, until now.

in a new blog postAnonymous leaker Lanzuk has revealed that Apple has “decided to freeze the launch price of the iPhone 14 base model through a decision from the highest executive level.” And given Lanzuk’s strong track record, there’s every reason to believe this.

Lanzuk explains that Apple’s decision was based on “the stagnation of the global mobile phone market and the decline in demand… so the price of the basic model is frozen despite some factors of price increase.”

Detailed by other leaks, these factors include an increase in component prices due to shortages and Apple updating several key elements of the iPhone 14 lineup. Most notably, an all-new front-facing camera module from LG Innotek, whose leak claim is triple the price of its predecessor.

Lanzuk is no doubt aware of the potential shock and disbelief his news will generate and stresses that his information comes from a solid source within a “major US financial institution.” In addition, Lanzuk has a track record that deserves respect. Although the informant has had the occasional ladythere have been a number of pinpoint leaks for Apple and Samsung devices in the past year.

Update 08/05: More information about the iPhone 14 launch has leaked, and it’s more good news. Influential analyst and industry insider Ming-Chi Kuo reports that Apple has successfully expanded production of the next base model in India ahead of launch.

“Foxconn’s iPhone production site in India will ship the new 6.1-inch iPhone 14 almost simultaneously with China for the first time in the second half of 2022 (India was a quarter or more behind in the past),” Kuo explained. In the short term, India’s iPhone capabilities/shipments still have a considerable gap with China, but it is an important milestone for Apple in building an iPhone production site outside of China.”

My contacts believe that this strategy will pay off immediately, as Apple will be able to supply a substantial quantity of the iPhone 14 for its launch in September. This is in stark contrast to the current supply chain issues facing the iPhone 14 Max. While Kuo expects the new 6.7-inch model to launch alongside the rest of the range, Ross Young, CEO of Display Supply Chain Consultants (DSCC), warned that “iPhone 14 Max panel shipments [are] still way behind until august.”

So if you’re planning to buy Apple’s most affordable big-screen iPhone to date, I suspect you’ll have to act fast when they go on sale.

If correct, Lanzuk’s claim would mean the iPhone 14 retains its starting price of $799 (instead of going up to $899), which also raises hope that the new iPhone 14 Max will also be priced $100 less. at $899. These price points make sense, given Apple’s determination to expand the feature and performance gap to the iPhone 14 Pro models, which are still expected to go up in price:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Also, I’d say that Lanzuk’s claim still equates to an effective $100 price increase across the range. That’s because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the base model, and the $899 iPhone 14 Max will replace the $799 iPhone 13. Given their respective increases in screen size, these increases are also easier. for Apple to market to customers.

Will the iPhone 14 lineup be worth it? Design, camera and performance updates on the Pro models it certainly looks like it, but with a potential transition from Lightning to USB-C in 2023 I’d still advise caution if you don’t have to upgrade this year.

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